Web applications have increased the speed and accessibility to business information for every organization using it. They also ensure tangible savings for every business. But today, Web applications are the most common target for attack by hackers because they are ubiquitous and provide easy entry to virtually any organization's lucrative data. This whitepaper will examine the variety of Web application attacks hitting organizations today. It will also discuss why traditional network firewalls are not capable of defending against them; and how a new breed of Web Application Firewalls is the solution to protect corporate data, observe regulatory compliance like the PCI DSS, and safeguard the brand, reputation and customers for organizations.